Does Sex really sell? Or is it an excuse to completely screw up urbane Internet users?

Sex Sells On Social Networking Sites

By Autumn Davis
Staff Writer | WebProNews

Companies have turned to the popularity of online social networking sites to help market their campaigns.


Market and research developers have to come to the same conclusion time after time: sex sells. With that knowledge in mind, companies have begun to create fake profiles on social networking sites in order to promote their products.

It was brought to my attention by a fellow writer at my company that an Italian beverage company called Campari was utilizing social networking sites MySpace, Flickr, and YouTube in their campaign.

Consumers are so visually driven that comes as no surprise that the Campari has created a fictitious MySpace profile for a woman called "Red Passion", who is based in Milan, Italy.

Both the Flickr and YouTube profiles are similarly constructed and glamorized by photos of Red Passion.

Red Passion is a beautiful, scantily clad woman who enjoys posting pictures of herself on the Internet, which has everything to do with Italian beverage companies. Wait, that has absolutely nothing to do with an Italian beverage company.