Parents expecting a long struggle to get hold of popular Christmas children’s toys and gadgets are reported to be extremely disappointed this year. High street and online retailers across the country say they are well stocked and ready to supply even the most in-demand products.
Failure to provide ‘must-have gifts’ has always been portrayed as a nightmare for parents but in fact parents relish the annual opportunity to prove themselves to their offspring. The ritual can also be beneficial for children because as one child admitted, ‘If Mum and Dad don’t get us what we want for Christmas they feel guilty all year.’ Traditionally parents across the country have been willing to punch, kick and bite in toy shops as if their life depended upon it.
But tragically this year, thanks to better marketing and distribution software most retailers say their manufacturers are much better informed of likely demand and will be able to supply enough goods for everyone.
One divorced father was appalled at what he calls ‘a lack of forethought’ from retailers. Mr John Rivers from Manchester claims that most parents feel a deep seated need to trawl the shops and internet for elusive toys and gadgets. ‘I paid over GBP600 for a Nintendo Wii last year but it showed my son how much I love him. He was the only kid in his class to get one and I think that shows just who the best parent is. He thought the gift his Mother gave him was crap.’
This sentiment is echoed by Melissa Jones of Bristol who spent three days last December camped outside the city’s branch of ‘Toys R Us’ waiting for a delivery of Xbox 360’s for her daughter Olivia. ‘She’s only 15 months old but it was very important that she got one. How could I have faced the other parents at nursery knowing that all I had got her was a doll or something?’
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